60 or 90 minute massage

There have been a lot of discussions about whether it’s better to get a 60 or a 90 minute massage. I tend to believe a 90 minute massage is typically a better deal. Yes, it does bring the practitioner more money as many would think, but there are other reasons why I endorse a longer massage.

First, I know in my practice  I typically offer a better price for a 90 minute massage. It’s usually about $5 less than a 60 minute massage when you look at the time difference. However, there are also times when I do not provide this offer, simply because like any professional I provide a service and expect to be compensated a fair amount for that service, but I often try to keep the discount available simply because I believe that providing a 90 minute massage is important. 

Second, beyond money, clients who get a 90 minute massage get more of their body worked upon. They also get more time if they need extra attention focused toward a specific pain or ache. For instance, during a typical 90 minute massage I am able to work 30 minutes on someone’s back and shoulders (the most typical area for pain & soreness), and still have time to work the rest of the body while prone (facing down), and supine (facing up). I am able to provide stretches for my client and provide full relaxation techniques if desired.

Third, is the difference between a 60 minute massage and a 90 minute massage. As I stated above, there are many parts of the body I can really work when doing a 90 minute massage. However, with a 60 minute massage I can only do so much. I can work the entire body, but it isn’t usually as intense. Relaxing someone isn’t usually difficult during a 60 minute massage, but working on a specific area of pain can be. If I work on a person who requests that a certain area of the body be worked more than other areas, then I typically will need to skip another part of the body, which I believe throws the massage out of balance.

Now, of course, there are benefits to a 60 minute massage as well, I just feel that there are more benefits to a 90 minute massage. As for a 60 minute massage, I believe it can work well for specific areas of the body and for getting deep tissue work in specific areas. I also believe, as I said before, that a 60 minute massage is good for relaxation. In addition, there are times when someone just needs to be touched, so a 60 minute massage is great to satisfy that need.

Finally, although my position is that a 90 minute massage is better, I have to conclude that any massage is better than none. So if a 60 minute massage is all you can afford, or need, or want, then go for it. I provide both, and of course, it is utimately up to the client. 

 http://www.totalnaturalhealth.abmp.com

 

New Place – Love It!!!

Wow! It feels like it has been forever since I have posted anything on my blog…or facebook…or my website for that matter. I recently completed a promotion with Groupon and was extremely busy. Now, that the promotion is over things have slowed down a bit. However, things slowed down a little more since I was closed for about a week and a half during my move to my new space.
I had most recently been renting a room in the back of a Pilates Studio, which, although having a place in one location was nice, was not particularly conducive to massage. My favorite was the one night (that I usually took off) when I booked a client, not knowing that a teenage ballet class would be in session. Imagine trying to give a massage with partial music blasting throughout the room next door, teenage girls jumping up and down and laughing, and an instructor shouting out instructions and beats to the music. (Ugghhh) – not a returning customer (although, now that I am in a new spot I do plan on calling her and offering her something to make up for it.
Anyway, I am thrilled with my new spot!!! I am in South Asheville (a great area!). I have an office, a huge backroom (where I provide my massages), a lobby, an extra room which I haven’t used yet (except for some storage), and of course a bathroom (my parents actually asked if I had one ha ha). So, it has been wonderful. The place looks absolutely beautiful thanks to the help of my wife and her friend. I Love it–from the paintings (local artists), to the Orchids, to the furniture.
Now, at the risk of making this an even longer post, I have to say that having this space that is mine (or maybe shared using the extra room) my confidence level is sooo much higher, which in turn means that the massages I provide are that much better! In addition, I am preparing a syllabus for some manifesting classes that I plan to offer.
Anyway, if you are in the area, I will have a Grand Opening Promotion for the months of June and July, so either call, e-mail, or contact me through my web page for more information. Thanks!

828-333-2067
totalnaturalhealth@massagetherapy.com
http://www.totalnaturalhealth.abmp.com

Massage marketing – election day

Well, I have to say that I am definitely not sure (ha ha) of whether or not making the official opening of  my business Total Natural Health the same time as election day was a good choice or not. I sent out press notices yesterday, figuring that it might be something a little different from the run of the mill politics, but I’m not sure if  they were sent out or not. I’m also pretty sure they weren’t the best releases, since I have never written them before. I sent them out to one free magazine/paper,  one local paper, and a  local radio station.

The snow this morning (and today) did not seem to help matters. I am hoping that it is not a foretelling of how my business is going to do. It doesn’t look like it has stuck to the streets though, so maybe that’s a good sign. I’m not sure if all business owners (or owners of massage practices) go through these worries at the starting of their businesses or not, although I suspect they do.

As for marketing, I have been giving out coupons for free 30 minutes massages with the opportunity to upgrade to an hour massage for $35, with an expiration date of two weeks from the time of distribution. My goal is to give out 100 a week, but for at the most eight weeks. Obviously I want clients who are willing to take action. So, I am slowly learning how to go into businesses and talk  to owners and managers as well as putting up flyers & certificates door to door. When I started I put some in mailboxes, but then was  told that it was illegal and a federal crime. It seems a  bit picky to covet the mailboxes that much, but I learned to put things on peoples’ doors – an interesting although scary aspect. It seems good to have a mantra about succeeding while pounding the pavement.

I also sent out my first newsletter today (along with coupons) called Total Natural Health Fall 2012 newsletter (creative huh? 😉  So far, I have only had two returned addresses. I’m hoping the others will stay on my list…my wife made me change her address though – too funny.

Anyway, as I usually try to end with a question, please let me know what types of marketing ideas you may have or use. It doesn’t matter if you own a business or not, just let me know (creative is great). I tend to love and use many marketing ideas. My goal is to have 60 or more regular clients by the end of December. I appreciate your thoughts!!

Thank you!

Total Natural Health, 1070 Tunnel Rd., Suite 20, Asheville, NC 28805 (just inside the Precision Pilates Studio) 828-333-2067

Square Massage

Well, I can’t really say anything about having a square massage…or what that truly means. But, my reason for putting it is that I just bought the square and am now able to take credit cards. I find it odd, yet exciting, that a massage business that is relatively new can take credit cards these days.

Beyond that I spent part of the day marketing and giving out gift certificates for 30 minutes massages (see previous post) and setting up my floor plan for my space.

Thanks for reading!

Gift Certificate for Massage

Well, opening my new place for my massage practice Total Natural Health was delayed a few days due to snow. However, the delay (and being homebound) allowed me to have some extra time for a couple of webinars about marketing for massage businesses. One of the practices consisted of handing out gift certificates for a free 30 minute massage….

So, the question I am asking (and I would love to hear reasons why in addition to yes/no answers) is that if you were given a coupon for a free 30 minute massage with an offer to upgrade to a full hour for only $35 would you upgrade? The regular fee for a 60 minute Swedish Massage is $65.

As always, thank you again for reading and responding!

Total Natural Health

It is now official!

Yes, it is now official. I signed the agreement papers this past weekend for my new space. I will be open in that space as of November 2nd. It would’ve been the first but snow is preventing me from having everything ready. I have to admit that I am a bit nervous. Housecall was my main basis before and of course now that I am in a new space I will be spending a lot of time marketing. I have never been the type of person who likes going door to door (cold calls), but I suppose you learn and get better as you do it. I suppose if one keeps a reminder that this will lead to success while sitting around most likely won’t then it should make it easier (especially the “no” answers).

Anyway, it is still exciting and I feel like I am ready to do what is needed to make the business grow. The address and phone number are listed below.

1070 Tunnel Road, Suite 20, Asheville, NC 28805  (it is inside the Precision Pilates Studio)

828-333-2067 

If you have any words of advice, please share. Thank you!

Please check my website for specials, rates, and hours.

Total Natural Health

The Best Massage Ever

I watched a webinar the other day through the abmp website and this question came up. “What would make it the best massage ever?” Some of the things that were talked about were materials, temperature, readiness…it could be anything. So I am posing the same question to you and I doubt many will have the same ansers. So, What could a massage therapist or place do to provide you with the best massage ever?

Thank you

Total Natural Health

Recap

Well, the first blog was yesterday. I asked which type of massage people liked best. The blog is still new so answers were lacking (well, non-existent really), so I thought I would provide my own answer.

Out of the massages that I’ve been lucky enough to receive, I think my favorite is Hot Stones Massage. If you are unaware of this type of massage, it is often offered in spas, but practitioners, such as myself also offer it, typically for less money.

The massage consists of basalt stones that have been heated in water placed over you on top of a sheet and towel (although this can vary by practitioner). They are placed over the body and then covered by a blanket or second sheet. The warmth is allowed to seep in and then the Massage Therapist takes each part of the body and removes the stones of the area to be massaged. The actual massage may be done with stones or with the hands. I like to use the stones and to be massaged by them as well. Sometimes the stones will be replaced after the practitioner has finished massaging the area that he or she had uncovered. This keeps the heat in (assuming the stones hadn’t become cold).

I find Hot Stones to be an extremely relaxing experience. I would suggest that anyone try it if they haven’t already. Remember, massage reduces stress and aids in staying healthy.